PÉRUVIENNE AGRICULTEURS DE LIAISON AVEC LES AGRICULTEURS DU CANADA AU PROJET SOCIAL

Mark Griffiths, a Canadian career military man with an eye for social marketing first began his journey into social marketing whilst stationed with the United Nations in Bosnia, during the civil war which left thousands dead and millions displaced. Mark was left with a sense of duty to help those in need, yet it took nearly a decade for the concept of Kings Farms Alpacas to come to life.

Today, Kings Farms Alpaca’s has launched a program aimed at social programs focused on assisting Peruvian Alpaca farmers to reach the difficult Canadian market. The concept is simple, fair trade with farmers from Peru bringing fine Alpaca wool products to the Canadian market for distribution into the retail sector through direct channel marketing and distribution.

Currently as CEO of Kings Farms Alpacas, Mark and his wife Sandra have developed a micro enterprise in the Ottawa region as model for the business and have seen tremendous results so far.   Working with this model, stated Mark, we see 400% markup and increase of value for the products we are receiving from Peru.  This is good news for the Peruvian Federal Government, which has suffered strong set back in the last decade due to loss of dollar versus Peruvian Currency.  Most importantly the need to find stable and secure work for the countries indigenous population, nestled in the Andean region the tribes of Peruvians have found it hard to find work in the over populated LIMAN Capital.


Projects like the one launched in a small town in outside of Ottawa shed light onto the need for cooperation between counties like Canada and its southern neighbors.  With direct access to Peru, Mr. Griffiths is expecting to see large returns for his efforts not only economically, but socially as well. Mark explained  “ With each product line I sell, I open up a market for those most in need to find work, therefore, I know that this is the best way for us in Canada to help those less fortunate.

Good products, helping people and bringing the world to Canada, these are the governing principles of Kings farm products.  As Mark and Sandra Griffiths prepare for their busy season, high above the Andean mountain range the Hupiee Tribe are too preparing to supply Mark with the finest in Alpaca wool products.